CEO Coded/AI & Digital Marketing Master Course

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This is more than just an online course...

It’s a hands-on experience. You’ll get one-on-one coaching, live training sessions, and a community to grow with. I’ll even help you craft your first offer and land your very first client, so you never feel like you’re figuring it out alone.

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AI & Digital Marketing Master Course

  • Course
  • 46 Lessons

Learn how to launch your own AI-powered digital marketing business with the CEO Coded Master Course. Where you’ll learn how to effectively offer impactful SEO and paid media services. Get step-by-step guidance, downloadable playbooks, and actionable worksheets to help you work smarter, not harder. Includes exclusive access to the CEO Coded Inner Circle community for ongoing support, events, and mentorship.

Get notified to be one of the very first founding members of CEO Coded.

What you'll get in this program:

Expert Course Model

✔ A comprehensive course curriculum designed to help you leverage AI effectively while mastering the fundamentals of digital marketing.

Success Toolkit

✔ Access downloadable playbooks, checklists, cheat sheets, and AI prompt guides — complete with step-by-step roadmaps to help you build a bulletproof system for success.

Coaching Sessions

✔ Dedicated and personalized one-on-one coaching sessions to refine your strategy, overcome roadblocks, and receive expert mentorship.

The Inner Circle

✔ An exclusive members-only community with direct access to Emma, private live webinars, and collaborative chatrooms to connect with like-minded individuals.

Get Certified

✔ Earn your AI & Digital Marketing Certificate — a credential you can proudly display in your office, showcase on your resume, and feature on your LinkedIn profile.

Launch Your Business

✔ After completing the program, I’ll personally guide you in creating your first offer and securing your first client — turning your new skills into real income.

Curriculum Outline

Mindset & Foundations

From employee to entrepreneur. From overworked to in control.

  • Redefining success on your terms

  • How to overcome self-doubt & imposter syndrome

  • Why AI is the great equalizer in today’s workforce

  • Building daily habits for focus, confidence, and consistency

  • Creating your personal “Freedom Plan”

🧠 Outcome: You’ll walk away with a crystal-clear vision of your ideal life, your “why,” and a mindset built for success.

Quick watch: My story & why I know I can help you succeed
Exercise: Redefining success on your terms
How to Overcome Self-Doubt & Imposter Syndrome
Why Digital Marketing Will Always Be in Demand
Why AI Is the Great Equalizer in Today’s Workforce

AI Made Simple

Learn the tools that make business easy — no tech skills needed.

  • What AI actually is (and how to use it without overwhelm)

  • How to think in “prompts” — the language of AI

  • Overview of essential tools:

    • ChatGPT (Content & strategy)

    • Claude AI (Digital mock ups & wireframes)

    • Canva AI / DALL·E (design & visuals)

  • Real-world use cases for AI in marketing, design, and entrepreneurship

🧠 Outcome: You’ll confidently use AI to create content, design assets, and marketing materials that look professional — even as a beginner.

What AI actually is (and how to use it without overwhelm)
How to think in “prompts” — the language of AI
The AI Toolkit Every Digital Marketer Needs
Demo With Emma: Using AI to Create a Blog, GBP Post & Instagram Post (Start to Finish)

Digital Marketing Fundamentals

Learn the foundation of online visibility and client attraction.

  • Understanding the marketing funnel: Awareness → Consideration → Conversion

  • The power of branding: consistency, storytelling, and design

  • Creating an irresistible online presence

  • Content marketing 101 — how to educate, engage, and convert

  • Email and social strategy simplified

🧠 Outcome: You’ll understand how to make people find you, trust you, and buy from you.

Understanding the marketing funnel: Awareness → Consideration → Conversion
The power of branding: consistency, storytelling, and design
Creating an irresistible online presence
Content marketing 101 — how to educate, engage, and convert
Email and social strategy simplified

The Complete SEO Blueprint

Rank higher. Get seen. Build authority.

  • The basics of SEO & how Google actually works

  • EEAT: Experience, Expertise, Authoritativeness, Trustworthiness

  • Keyword research simplified (and how to use AI for it)

  • How to structure blogs, pages, and copy for SEO success

  • Long-tail keywords & internal linking

  • Local SEO: GBP optimization & maps ranking

  • Technical SEO made simple (speed, mobile, SSL)

  • Using AI for SEO audits and reports

🧠 Outcome: You’ll have a repeatable SEO system + checklist you can use for your own business or offer as a client service.

The basics of SEO & how Google actually works
EEAT: Experience, Expertise, Authoritativeness, Trustworthiness
Keyword research simplified (and how to use AI for it)
How to structure blogs, pages, and copy for SEO success
Long-tail keywords & internal linking
Local SEO: GBP optimization & maps ranking
Technical SEO made simple (speed, mobile, SSL)
Using AI for SEO audits and reports

AI Design & Content Creation

Create stunning, professional assets — without being a designer.

  • Canva AI: from branding kits to social media templates

  • Visual consistency: color palettes, fonts, and layouts

  • Midjourney/DALL·E for image creation

  • Creating content batches with ChatGPT + Canva

  • How to use AI to repurpose content (blog → email → social post)

🧠 Outcome: You’ll be able to produce scroll-stopping visuals and branded content that make your business look like a six-figure brand.

Canva AI: from branding kits to social media templates
Visual consistency: color palettes, fonts, and layouts
Midjourney/DALL·E for image creation
Creating content batches with ChatGPT + Canva
How to use AI to repurpose content (blog → email → social post)

Packaging, Pricing & Positioning

Turn your new skills into services or offers that sell.

  • Identify your niche (real estate, local business, wellness, etc.)

  • Build service packages: starter, growth, and premium

  • How to price with confidence — even as a beginner

  • Write proposals, deliverables, and client agreements (templates included)

  • Using AI to write your first sales page and offer copy

🧠 Outcome: You’ll leave with 3 ready-to-sell packages you can launch immediately.

Identify your niche (real estate, local business, wellness, etc.)
Build service packages: starter, growth, and premium
How to price with confidence — even as a beginner
Write proposals, deliverables, and client agreements (templates included)
Using AI to write your first sales page and offer copy

Finding & Landing Clients

Learn the system that gets you paid — consistently.

  • Where to find clients (Upwork, LinkedIn, Facebook, cold outreach)

  • Outreach scripts & AI follow-up sequences

  • How to present your work (AI portfolio & mock projects)

  • Conducting discovery calls and closing deals

  • How to create repeat business and retain clients long-term

🧠 Outcome: You’ll have a client acquisition system that grows your business while you sleep.

Where to find clients (Upwork, LinkedIn, Facebook, cold outreach)
Outreach scripts & AI follow-up sequences
How to present your work (AI portfolio & mock projects)
Conducting discovery calls and closing deals
How to create repeat business and retain clients long-term

Systems, Automation & Scaling

Work less. Earn more. Scale smart.

  • Automate workflows with AI tools (Zapier, ChatGPT, etc.)

  • Build your client management system (CRM, invoices, dashboards)

  • Outsourcing & delegation 101

  • How to transition from freelancer to CEO

  • Tracking KPIs & creating sustainable income growth

🧠 Outcome: You’ll transform your new skill set into a streamlined, scalable business.

Automate workflows with AI tools (Zapier, ChatGPT, etc.)
Build your client management system (CRM, invoices, dashboards)
Outsourcing & delegation 101
How to transition from freelancer to CEO
Tracking KPIs & creating sustainable income growth

Bonus Section: Lifestyle by Design

Work-life balance isn’t a myth — it’s coded.

  • Build a flexible daily routine

  • Mindset + productivity hacks for self-employed life

  • How to set boundaries and still grow

  • Long-term growth & personal reinvention

🧠 Outcome: You’ll be equipped to build freedom, not burnout.

Build a flexible daily routine
Mindset + productivity hacks for self-employed life
How to set boundaries and still grow
Long-term growth & personal reinvention

Work smarter. Live freer.

See how everyday people transformed their lives with CEO Coded

"I went from the service industry to becoming a freelance digital marketing manager in months. CEO Coded gave me the confidence and skills to finally take the leap." ⭐️⭐️⭐️⭐️⭐️

Maria Santos, TX

Former Bartender

"I always thought I needed years of experience to freelance. This course proved me wrong in the best way." ⭐️⭐️⭐️⭐️⭐️

Jeremy Whitmore, NY

Former Bank Teller

"I can finally contribute financially while being present for my kids. This changed everything for our family." ⭐️⭐️⭐️⭐️⭐️

Lindsey Hughes, AZ

Stay-at-home mom